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Octane, 1999-2009: the first 10 years

Octane Interactive Limited was incorporated on the 14th of June, 1999. And a decade later, Octane is still here, better than ever, providing new media solutions to business problems. There have been...

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Questionable Antics on LinkedIn’s Q&A?

LinkedIn’s Q&A is a great way to get answers from some of the smartest business people in the world. It’s also an excellent way to demonstrate your expertise to those very same people. Sadly, not...

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Wayne Smallman and Octane on Twitter

So you’ve found me, Wayne Smallman, on Twitter and became curious about myself, Octane Interactive and wanted to know more. So who’s Wayne Smallman and what does Octane do? Wayne Smallman is many...

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How to be a generalized specialist and why

“Me, a specialist? Oh no. I’m just a web designer, mate!” Contrary to popular opinion, web designers — the much maligned sub-species of the greater spotted graphic designer — can be specialists, much...

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The all-new Octane website

What with all of the new projects (landing pages, websites, print design etc), things have been moving quickly around here. So quick, in fact, I’ve had to totally re-think and re-design the entire...

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Wayne unwillingly goes wireless for the weekend

As I write, my iPhone is perched on the side of my MacBook Pro, wirelessly tethering me to the world wide web. This isn’t through choice, but as a result of British Telecom having land line problems...

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ASA investigate Chris Cardell newspaper cutting “scam”

Due to the heavy-handed actions of Cardell Media Limited and their factually erroneous cease and desist order, I am withholding the contents of this article from the public until I’m satisfied that my...

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What inspired me to start a web design agency

Sifting through the updates on Facebook, a question caught my attention which triggered a flash of memories right in front of my eyes: “What inspired you to start a business?” This being a Sunday, I...

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Why I’m staring at clouds (cloud computing, that is)

You’d be forgiven for thinking you’re falling behind, no longer at the sharp end of technology if, like me, you’re a bit bewildered by the idea of so-called cloud computing, drifting slowly by. For me,...

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Microsoft’s adCenter Editorial Guidelines rank highly for “arbitrary” and...

So far, this week has been a swirling cloud of some very perplexing and challenging, comprised of the bizarre and the preposterous, and by way of Microsoft’s adCenter Editorial Guidelines, and I have...

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Want versus Need

Sometimes, a little education goes a long way. What a client wants is not always compatible with what their customers need. Here’s when saying no could be crucial, perhaps even pivotal to moving the...

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Be bold, hire “A” list people

Guy Kawasaki — ex-evangalist for Apple Inc. — once said that when you’re in the market for hiring people, hire people smarter than yourself, and don’t hire people like yourself. It’s a bold move, and...

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On being bold, and risking everything on an idea

I have an idea. I believe it’s an excellent idea. But belief doesn’t write code. People do. I’m 4 years into a project — Under Cloud — which is a web application focused on the creation, curation, and...

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How to respond to failure. Or, after the problem came the procedure.

Encountering problems and making mistakes is a consequence of life, business, and everything else — and unavoidable. But the value is in how you respond to them. As I said on Twitter this past week:...

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I’m no event expert, but…

Over the past few months I’ve been ramping up the appearances I’ve made at one business event or another. It’s been a lot of fun and I’ve had the chance to meet some very interesting, creative, and...

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Learning mode…

In a fit of madness — perhaps — I’m reading an introduction to TensorFlow, with the hope being I can both understand and use it. TensorFlow is machine learning to you & I.

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Capturing the learning process with the Under Cloud

Learning is a fluid process — sometimes difficult, sometimes not so much.

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If work ethic had a colour, what would it be?

Bad people come in all colours — some orange, for example. So I suppose the point is, I am here as a businessman on LinkedIn because of a multicultural Britain, not in spite of it.

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Learning to Lead

I don't want — or need — to be that boss who hands down from on high things with an avuncular scowl of pre-emptive disappointment.

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